Wednesday, March 4, 2009

The Sleeping Aid to End Them All: Part 1

I happened to see a commercial for a sleep aid the other day. It was one of those ‘fake interview’ ones and had a woman interviewing a ‘doctor’ about sleep problems, with him eventually recommending some pill I’d never heard of. It was rather long, maybe two minutes, and was medium painful to watch.

Two things caught my attention: First of all, do they really think we’re dumb enough to fall for the ‘fake interview’ format? Frankly, it just lacks imagination. What they really need is a commercial where someone takes the pill and sleeps so soundly, the various monsters in his room don’t bother trying to wake him up. They start sneaking up, see the box, and basically say ‘crap, he took Vxidndx. Let’s not even bother.’ It would be even better if you see them go into someone else’s room and then there were the sounds of screaming and tearing flesh. That’s a commercial I’d watch.

Secondly, though it can’t recall the name of the sleep aid they were advertising, I do recall that it seemed to have a lot of ‘Zs’ and ‘Xs,’ possibly to make it sound more extreme. However, my first thought upon seeing the name was ‘that sounds like something Cthulhu would endorse.’

This, of course, is a fantastic idea. The Great Old Ones slumber away, awaiting the call to rise and destroy/devour/play basketball with the world. Who better to promote a sleep aid?

Tomorrow: Part 2


Anonymous said...

It's been done, actually - the sleeping aid ad with monsters trying to wake a sleeping kid. If I recall correctly, it was back in the late 80s or early 90s. I can't remember the brand, unfortunately.

Jason Janicki said...

Really? I may have seen that then. And here I thought I was being clever. Did the monsters have machetes? 'Cause mine totally do.